What Is the Best Type of Content to Create as an Artist?
By Sergio Gomez
I've noticed that many of you in our artistic community often wonder about the best type of content to create for your online marketing. It's a question that lingers in the back of our minds, as we strive to connect with our audience in meaningful ways. Well, let's dive into this topic together and uncover some insights that may help you find your path.
Riding the Wave of Trends: Platform-Specific Content
The first aspect to consider is the platform you're using. In this ever-evolving landscape of social media, trends come and go like the ebb and flow of a painter's brush. So, pay attention to what's hot and trending, because that's where you'll find the most organic reach.
As of now, short Instagram Reels are stealing the spotlight, captivating viewers with their bite-sized, visually enticing content. So, if you haven't explored Reels yet, it might be worth giving it a try and seeing how it resonates with your artistic style.
Unleashing Your Artistic Superpower: Communication Preference
But here's the thing, my friends—don't get too caught up in the trends alone. The real power lies within you and your unique form of communication. Think about it: what's your best mode of expression? Is it through the written word, the spoken voice, or the visual realm?
Crafting Your Words: The Power of the Written Form
If you find solace and joy in the art of writing, then consider embracing that talent and creating written content. Dive into the world of blogs, where you can weave your thoughts and insights into beautifully crafted pieces that resonate with your audience. Express yourself through captivating captions, thought-provoking articles, or heartfelt stories that connect on a deeper level.
Speaking from the Heart: Harnessing the Power of Audio
Perhaps your artistic superpower lies in your voice—the way you effortlessly captivate an audience through spoken word. If that's the case, consider starting a podcast or exploring the realm of voice videos. Let your authentic voice shine as you share stories, offer advice, or engage in meaningful conversations with other artists and experts. Your audience will be drawn to your words, inspired by your passion, and eager to join you on this artistic journey.
Visual Storytelling: Conquering the Realm of Video
And let's not forget about the magic of video! If you're already a wizard at creating captivating visuals, then it's time to go all-in. Dive into the world of reels, where you can unleash your creativity, share behind-the-scenes glimpses into your artistic process, and connect with your audience in real-time through live streams. Embrace the power of visual storytelling and let your artistic voice shine through the moving image.
Embrace Your Competitive Edge: Leverage Your Strengths
Ultimately, the answer to the burning question lies within you. By aligning the platform-specific trends with your best form of communication, you'll unlock a competitive edge in the online realm. Focus on what you're already good at and enjoy doing. Your favorite form of expression will naturally resonate with your audience, making your content truly authentic and engaging.
Sergio Gomez, MFA
Artist | Curator | Author | Art Biz Coach
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